Measured from Stripe directly (every checkout that opens is counted there), comparing your August ad weeks on the old and new page.
But people are not getting lost. They are reading.
Visitors spend twice as long on the new page, and just as many stay and engage as before (36% then, 35% now). The choice changed the click from a quick "why not" into a real decision.
On the old page, every sale was the CHF 15 monthly. Since the options page, every single buyer picked a package or a gift. Per 100 visitors, the new page earns roughly 3x more on the first payment (about CHF 63 vs CHF 21).
Monthly subscriptions keep paying every month, so over a year the gap is smaller. But the new page clearly does not earn less.
The numbers since 7 September look much lower than that 6%, but this part is not the page. Visitors from the current ad leave after about 20 seconds, compared to about a minute before, on the exact same page.
So the current creative brings many clicks, but from people who are less interested once they land. It is only 4 days of data though. Worth giving it a few more days before judging it.
A small win from this week
On 8 September someone took the International subscription. That is subscriber number 12, and the first International one ever.
The page trades fewer checkouts for bigger baskets, and the economics look healthy. Nothing needs to change.
Highlight one option as the recommended choice (for example a small "beliebteste Wahl" tag), so visitors who feel unsure have a default. A gentle test, easy to undo.
Your call, no rush. 馃拰